Global marketing is an evolutionary process. International marketing has intensified and to be
successful in today's globalized economy, it is a must for the companies to simultaneously be responsive
to local as well as global market conditions and varying aspect’s related to the international marketing process.
Hence, international marketing skills are an important ingredient for every company, whether or not it is currently
involved in exporting the activities for the endorsement of the brand or the company.
The internationalized marketplace has been transformed very quickly in recent years by shifts in trading techniques, standards and practices.
Acl has the skill of international marketing and strong supply sources which has intensified to be a global player and is moving faster to open office in area where it is neccessary.